Client: 
Logistics Modernization Program (LMP)
LMP

Unfounded rumors about the Army’s Logistics Modernization Program (LMP) new system’s capabilities damaged the program’s credibility, endangered its future and threatened to slow down the delivery of improvements that would make critical differences on the battlefield and in domestic operations.

To address the situation, Hillmer’s strategic communications plan included executive briefings, by-lined articles, media interviews, speaking engagements, conferences and road shows at implementation sites. To differentiate the accurate sources of information about the program from unfounded rumors, Hillmer created a memorable LMP brand that enabled stakeholders and users to readily identify and correctly link the program’s achievements with the LMP brand.

Tools/Skills

  • Content management
  • Event planning and management
  • Graphic design
  • Strategic communications
  • Training/learning management
  • Video production